Tag Archives: zynga

Stars Group appoints video games pioneer John Schappert as corporate advisor

Toronto TSX-listed The Stars Group Inc has strengthened its corporate governance’s strategic capacity and technology-led competencies by confirming the appointment of John Schappert as a new independent director. Regarded as a pioneer of the video games industry, Schappert is the co-founder of Tiburon Entertainment, the original games development studio of ground-breaking sports titles Madden NFL, NFL Street and NASCAR Racing. …

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Sean Carr – Esports Logic – The state of play in esports betting

Sean Carr runs the esports consultancy Esports Logic and has been working with Dafabet as the bookmaker’s esports liason. Here he provided SBC News with his take on the recent skins betting drama and the general state of play in esports betting… Over the past 18 months esports has expanded exponentially; with significant risings in prize funds, TV broadcasters securing …

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Frank Gibeau confident of Zynga turnaround following Q1 2016 revenue uplift

Presenting his first market update, Frank Gibeau new CEO of Zynga Plc detailed that he was confident of the company’s long term performance as the social games developer beat Wall Street forecasts. Top titles for Zynga such as Farmville generated sales of $187 million for Q1 2016 (period ending 31 March) up 8% on 2015 corresponding $183 million Despite its …

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Zynga aims for product recovery with Frank Gibeau as new CEO

Struggling social games developer Zynga has turned to board member and former Electronic Arts (EA) executive Frank Gibeau to be its new CEO, as the company looks to recover its position as a leading games/content producer. Gibeau’s appointment will see Mark Pincus become Executive Chairman, Pincus had returned as leader of the developer last April as Zynga performance metrics hit …

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Zynga’s cost cutting helps beat expectations

Social gaming company Zynga, once the darling of the sector and Wall Street, has beaten the market’s rather low expectations for its third quarter performance, but also announced the departure of its CFO David Lee. Revenue was US$196 million for the third quarter of 2015, a decrease of 2% compared to the second quarter of 2015 and an increase of …

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Zynga cuts 60% of Irish workforce

Implementing corporate costs saving measures, embattled Zynga Inc is reported to have reduced its Irish workforce by 60%. Irish news sources report that the social gaming operator has made 22 Dublin staff redundant, as part of ongoing measures to reduce its global workforce by 18%. Struggling Zynga is aiming to reduce its operational costs, as the operator suffered declining revenues …

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Zynga moves to optimise advertising engagement with SponsoredPLAY solution

Social games developer Zynga has moved to optimise player engagement with advertising partners by integrating new ad-solution SponsoredPLAY. The in-house developed advertising solution aims to bring gamified engagement and themed content to Zynga advertising inventory. The SponsoredPLAY engagement project has been led by Zynga advertising solutions subsidiary Studio E. Following a BETA testing period on popular games content FarmVille: Harvest Swap, …

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FanDuel hires defunct Zynga Sports365 staff

Leading daily fantasy sports operator FanDuel has reportedly hired the majority of social gaming operator Zynga’s defunct social sports gaming and fantasy sports division Zynga Sports365. As part of its ongoing corporate re-structure Zynga announced that it would look to cut some 300 jobs (17% of workforce). The firm further confirmed that it would no longer support in its social …

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Zynga terminates bwin.party ZyngaPlus RMG products

San Francisco based social games developer has officially closed its ZyngaPlus casino and poker real money gaming (RMG) products. The closures of its products sees the termination of its joint partnership with igaming operator bwin.party, which aimed to create and promote RMG Zynga products on social media verticals. Zynga management sent the following communication to existing RMG players “We are …

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Scott Longley – Regulus Partners – Hype Times

Scott Longley, Editorial Director of Regulus Partners, looks at Amaya Gaming’s acquisition of Rational Group, as igaming’s new giant looks to enter the US and awaken a thus far lacklustre market. Does a leveraged Amaya Gaming justify its hype?  Hyperbole and online gambling are inextricably linked. From the very first inception of the form, online gaming has surfed a wave of …

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