Tag Archives: Zlatan Ibrahimovic

UEFA fines Zlatan €50K for Bethard connection 

The Appeals Body of UEFA has issued its judgement on the investigation of Swedish footballer Zlatan Ibrahimović and his financial interest in the online sportsbook Bethard Group.  Pedro Tomas, Chairman of UEFA’s Appeals Body, confirmed this morning that Ibrahimović had been fined €50,000 for violating ‘Article 12’ of European football’s ‘Disciplinary Regulations’. The investigation was launched last month following reports by …

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UEFA to begin investigation into Ibrahimovic and BetHard partnership

UEFA is due to launch an investigation into the ongoing partnership between footballer Zlatan Ibrahimovic and online betting operator BetHard. The European football governing party has announced that an Ethics and Disciplinary Inspector has been appointed to lead the investigation into the Swedish player, to assess whether his collaboration with BetHard violates codes of ethics. The AC Milan striker’s ‘alleged …

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Jonathan Smith: Betbuilder the growth tool for wide open Euros

Sportsbook growth strategist and risk management expert, Jonathan Smith, founder of Sportsbook Models, tells SBC that this summer’s UEFA Euro 2021 Championship will be no easy ride for bookmakers and why trading teams should power up their betbuilder inventories.  ________________________ SBC: Hi Jonathan, thanks for this interview. From your pre-market observations, how have bookmakers been preparing for this tournament? Jonathan …

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BetHard connection could lead to three-year ban for Ibrahimovic

Swedish international footballer Zlatan Ibrahimovic could face a three-year ban from the sport due to his ongoing partnership with Malta-based operator BetHard. The AC Milan striker’s company is the fourth largest investor in the online sportsbook – which reported a profits before tax of £25.76 million profit after tax in 2019 – amounting to a total share of 10%, according …

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Dan Towse: Marathonbet – Trust fading as brands turn to influencers

Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …

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Critical year-1 success sees Bethard renew with SBTech as lead betting partner

Industry platform provider SBTech will continue to act as the lead betting services provider for new European multi-market brand Bethard (Bethard.com), after securing a comprehensive contact extension for a further five years. Launched at the start of 2018, Bethard details that SBTech’s complete sportsbook provisions have played an instrumental part in the new betting incumbent achieving its year-1 growth targets …

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Bethard enters Denmark confident of becoming new star attraction

New industry incumbent Bethard Group has confirmed that it has secured a Danish online gambling licence, expanding the firm’s Scandinavian footprint. Launched in Q1 2018, Malta-based Bethard seeks to become the industry’s fastest growth online gambling proposition. Updating the market, Co-Founder and CEO Erik Sharp detailed that his firm was positioning itself to expand its services aggressively within in multiple markets …

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The World Cup’s Finest with Enteractive’s Daniel Larsson

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Are you a fan of the USA World Cup held in 1994? Have a penchant for Swedish football? Or perhaps you just …

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6 of the Best – Kambi’s Mattias Eriksson

10Bet - Oshri Kostiner

This week’s 6 of the Best gives the readers on SBC News an insight into the life of Mattias Eriksson, the newly appointed Chief Product Officer at Kambi. Keep reading to find out more about Eriksson, formerly Director of Business Development and Innovation at Svenska Spel, including which album changed his “exploration of music”, and what book he describes as lifelike …

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Star Power… BetHard confirms Zlatan Ibrahimović as global brand ambassador

Malta-based online gambling operator BetHard Group has confirmed the appointment of Zlatan Ibrahimović as Brand Ambassador for its flagship BetHard.com sportsbook. Confirming the appointment of Ibrahimović, who is considered one of global football’s most recognisable stars, Erik Skarp, co-founder and CEO of Bethard Group stated that the Swedish icon would play a key role in the brand development and vision …

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