Tag Archives: Zlatan Ibrahimovic

Dan Towse: Marathonbet – Trust fading as brands turn to influencers

Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …

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Critical year-1 success sees Bethard renew with SBTech as lead betting partner

Industry platform provider SBTech will continue to act as the lead betting services provider for new European multi-market brand Bethard (Bethard.com), after securing a comprehensive contact extension for a further five years. Launched at the start of 2018, Bethard details that SBTech’s complete sportsbook provisions have played an instrumental part in the new betting incumbent achieving its year-1 growth targets …

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Bethard enters Denmark confident of becoming new star attraction

New industry incumbent Bethard Group has confirmed that it has secured a Danish online gambling licence, expanding the firm’s Scandinavian footprint. Launched in Q1 2018, Malta-based Bethard seeks to become the industry’s fastest growth online gambling proposition. Updating the market, Co-Founder and CEO Erik Sharp detailed that his firm was positioning itself to expand its services aggressively within in multiple markets …

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The World Cup’s Finest with Enteractive’s Daniel Larsson

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Are you a fan of the USA World Cup held in 1994? Have a penchant for Swedish football? Or perhaps you just …

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6 of the Best – Kambi’s Mattias Eriksson

10Bet - Oshri Kostiner

This week’s 6 of the Best gives the readers on SBC News an insight into the life of Mattias Eriksson, the newly appointed Chief Product Officer at Kambi. Keep reading to find out more about Eriksson, formerly Director of Business Development and Innovation at Svenska Spel, including which album changed his “exploration of music”, and what book he describes as lifelike …

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Star Power… BetHard confirms Zlatan Ibrahimović as global brand ambassador

Malta-based online gambling operator BetHard Group has confirmed the appointment of Zlatan Ibrahimović as Brand Ambassador for its flagship BetHard.com sportsbook. Confirming the appointment of Ibrahimović, who is considered one of global football’s most recognisable stars, Erik Skarp, co-founder and CEO of Bethard Group stated that the Swedish icon would play a key role in the brand development and vision …

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FA investigates Zlatan over BetHard connection

Manchester United star striker Zlatan Ibrahimović could face disciplinary action from the FA, relating to his involvement with Malta-based operator BetHard Group. This March, the online gambling group released a corporate statement detailing that it had secured Ibrahimović as the official Brand Ambassador of its flagship BetHard sportsbook. At present, BetHard primarily targets the Nordic betting markets, operating under a Malta …

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Lennart Gillberg – Spiffx – What 2016 meant to me

Lennart Gillberg 2016 & Cheza Gaming

SBC News caught up with Spiffx founder Lennart Gillberg to reflect on an eventful 2016 in the sports betting industry, and a breakthrough year for his betting exchange company. Favourite Memory of 2016 Launching the first version of the Take5Live app during Euro 2016. Take5Live is an engaging game based on Spiffx market activity that allows customers to place bets on …

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In-form Sanchez ready to reward away supporters on Spiffx

On Saturday, Jose Mourinho will resume his fierce rivalry with Arsene Wenger, as his Manchester United side look to close a six-point gap between themselves in sixth and the fourth placed Gunners. Given the inconsistency shown by United in recent weeks, and the fact that Arsenal remain unbeaten since losing at home to Liverpool on the opening day of the …

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Better Collective backs industry recovery from shock EU result

The UK’s EU referendum may have left the bookmaking industry scrambling for position, but Michal Kopec of Better Collective thinks that the industry will soon recover from the shock Brexit result. Michael, who is Senior Business Manager for the company, also commented on the plummeting British pound in the immediate aftermath of the result, and the effect on Gibraltar based operators, who …

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