Tag Archives: Youtube TV

CAP bans use of sports stars and celebrities to promote gambling campaigns

SBC News CAP bans use of sports stars and celebrities to promote gambling campaigns

UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …

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Progressive NBA can spearhead sponsorship innovations

SBC News Progressive NBA can spearhead sponsorship innovations

Showcasing an appetite for expansive and varied sponsorship deals, the National Basketball Association (NBA) recently signed a groundbreaking partnership with YouTube TV, making it the first-ever presenting partner of the NBA Finals. In a multiyear partnership, that Wendell Scott, Senior Vice President, Multimedia Sales, ESPN described as “creative and innovative”, YouTube TV will be the presenting partner of The Finals …

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