UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …
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Progressive NBA can spearhead sponsorship innovations
Showcasing an appetite for expansive and varied sponsorship deals, the National Basketball Association (NBA) recently signed a groundbreaking partnership with YouTube TV, making it the first-ever presenting partner of the NBA Finals. In a multiyear partnership, that Wendell Scott, Senior Vice President, Multimedia Sales, ESPN described as “creative and innovative”, YouTube TV will be the presenting partner of The Finals …
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