Tag Archives: yougov

YouGov outlines marketshare opportunity in understanding women’s gambling motivations

YouGov has outlined the opportunity for UK online operators to gain market share of female gamblers by better understanding their consumer habits and motivations. Publishing insights of its ‘What draws British women to online betting and what deters them?’ study – YouGov reveals distinct choices and motivations between British male and female real-money gamblers. The public opinion researcher cites a …

Read More »

YouGov global gambling report showcases seismic consumer shift to online verticals

YouGov has published its international gambling report for 2021 examining the gambling behaviours of 13 of the most prevalent countries in the world, which reveals that 2020 has transformed the make-up of gambling consumers. In the study, conducted alongside Prolific North, 42% of all respondents claimed they had played any form of lottery online within the last 12 months, outperforming sports …

Read More »

GambleAware: Problem gamblers are engaging more with treatment support services

GambleAware has recorded a ‘positive increase’ in problem gamblers accessing treatment services through its improved network of support, despite dealing with COVID-19 circumstances. This morning, GambleAware published the findings of its second ‘Treatment and Support’ survey conducted by YouGov – which carries out a review of the uptake of treatment and support services among gamblers and those affected by gambling …

Read More »

David Clifton, Licensing Expert: Vital Statistics – Measuring the extent of gambling reforms required in the UK

As the well-known saying goes, “there are three kinds of lies: lies, damned lies, and statistics”. It was wrongly attributed to the nineteenth century UK Prime Minister, Benjamin Disraeli, but that’s not going to stop me from using it as the starting point for this monthly round-up of UK gambling law and regulation. Fast forward 150 years from Disraeli’s time …

Read More »

BGC poll reveals public opposition to bet limits

An opinion poll commissioned by the Betting and Gaming Council (BGC) has uncovered public opposition to government-mandated betting limits. The poll, conducted by YouGov, surveyed 1,683 adults from across the UK, finding that 51% were in opposition to the establishment of arbitrary bet limits by politicians, with 27% in favour. A second question also revealed that 59% of respondents agreed …

Read More »

GambleAware targets women with new ‘There, but not There’ campaign  

GambleAware has launched its new ‘There, but not There’ nationwide marketing campaign, targeting women aged 18-54, seeking to raise awareness of its problem gambling treatment and support services.  The campaign forms part of the charity’s ‘National Gambling Treatment Services’ strategy for 2021 and follows YouGov research which revealed that ‘10% of women in Great Britain experience some level of gambling harm’. …

Read More »

Entain joins up with Verizon Media for VR integration

VR

Entain, formerly known as GVC Holdings, has signed a ‘global innovation alliance’ with Verizon Media which will deliver new virtual reality (VR) experiences for live sports viewing. The gambling operator will work alongside Verizon Media to ‘combine live sports viewing with interactive layers of sports data and gaming’, allowing bettors to ‘participate in sports events, check data, socialise with friends, …

Read More »

GambleAware: BAME communities disproportionately impacted by gambling harms

MontBleu Casino Resort & Spa in South Lake Tahoe

GambleAware has this morning published the findings of its ‘secondary analysis’ conducted by YouGov regarding levels of gambling harm and access to treatment support among BAME adults.  YouGov’s analysis supports GambleAware research on the ethnic make-up of UK problem gambling undertaken in 2019, which led the charity to conduct further research into BAME communities and their gambling behaviours.    Research findings …

Read More »

GambleAware seeks concrete findings on GB treatment survey

GambleAware has commissioned YouGov to complete a second survey on ‘GB Treatment and Support Demands’, after deciding upon the need for a methodology review.    The charity’s second YouGov survey is, therefore, focused on the demand for treatment support services, and the barriers which might impede vulnerable customers from seeking help. The 2020 survey has been increased to 18,000 UK …

Read More »

GambleAware calls for greater awareness for support services

New research commissioned by GambleAware has highlighted a ‘concerning lack of awareness and use’ of problem gambling support services. The study, which forms part of the charity’s ongoing ‘Treatment Needs and Gap Analysis’ work to better understand the demand, need and awareness of help and support, explores the impact of the first few months of lockdown up until May on …

Read More »