Tag Archives: Yoav Banai

Full suite digital marketing software provider Optimove has moved to expand the capacity of its ‘Self-Optimizing Journeys solution’ utilising AI functions to ‘autonomously determine the next-best-action for each individual customer’. Upgrading its solution, Optimove claims that ‘marketers no longer face the burdensome task of determining which communications to prioritise or which sequence of communications result in the best customer journey’. …