Fitzdares has launched a new series of short documentaries, the first of which will pay tribute to the late British flat racing horse trainer Sir Henry Cecil. The documentary series, entitled ‘Honour’, will be launched on 20 November across Fitzdares social media platforms, with the series voiced by BAFTA and Olivier award-winning actor Toby Jones. Discussing the new series, Fitzdares …
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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports
Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …
Read More »Fitzdares to launch Mayfair private members’ club
Private bookmaker Fitzdares has confirmed that it will be launching a permanent private members’ club in the heart of Mayfair. Following a series of pop-up events, including a drive-in Derby and a virtual royal enclosure for Ascot, Fitzdares hopes to give its members a chance to watch live sport ‘in both comfort and luxury’. Discussing the launch of the members’ …
Read More »Fitzdares gears up for Royal Ascot with new campaigns
Private bookmaker Fitzdares will ‘buck the trend’ by launching a new national ‘luxury brand advertising campaign’ ahead of next week’s Royal Ascot (16-20 June). Its ‘Upgrade Your Bookmaker’ campaign will appear in UK news magazines The Spectator, The Week, national daily newspapers and the Racing Post as well as on social media and aims to focus on Fitzdares’ bespoke service …
Read More »Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival
There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success. Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …
Read More »Fitzdares to pay out on Liverpool Premier League win
Private bookmaker Fitzdares has vowed to pay out all bets placed on Liverpool winning the Premier League this season, on the condition that the Merseyside team beat both Wolves and West Ham. Fitzdares has said that it will pay out all bets on 1 February, as Liverpool looks to be on track to win its first title since 1990. The …
Read More »Fitzdares to donate all Australian Open winnings to the Red Cross bushfire fund
Private bookmaker Fitzdares has committed to donating all winnings from the Australian Open 2020 to the Red Cross, supporting victims and emergency services countering the bush fires impacting the Gold Coast of Australia. The announcement mirrors that of tennis player Nick Kyrgios who has promised to donate $200 to the bush fire crisis for every ace he serves throughout the …
Read More »Fitzdares strengthens commitment to racing with Peterborough Chase sponsorship
Private bookmaker Fitzdares has confirmed that it will be continuing its support of the UK racing industry through its sponsorship of the upcoming Peterborough Chase in December. The bookmaker will be launching the £500,000 Best Mate Bonus to mark the 50th anniversary of the race, and to celebrate the revered jump horse, Best Mate. The half a million pound bonus …
Read More »Fitzdares bets big on ‘industry-first’ live chat app engagement
Private bookmaker Fitzdares has announced an ‘industry-first’ after launching a ‘built-in live chat function’ to support its mobile betting app. The premium bookmaker details ‘a game-changing service’ for its members, delivering a centralised hub to check prices, place bets or even ask for an opinion/advice from the Fitzdares trading team all from within the app. The launch of the live chat …
Read More »Bookmaker recognised as luxury brand
Private bookmaker Fitzdares has been recognised as one of Britain’s top luxury brands in the inaugural edition of the Walpole Power List, with Fitzdares CEO William Woodhams listed as one of the most influential people. The list, compiled in collaboration with Inzito and Coutts, has acknowledged Woodham’s work with the luxury bookmaker alongside the March launch of ‘the world’s first …
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