Tag Archives: William Lövqvist

ParlayBay suite to debut on Ellmount Group’s CasinoRoom

Newly launched betting games studio ParlayBay has secured its first supplier agreement with Ellmount Group, the operating company of CasinoRoom.com.  The agreement will see ParlayBay supply its entire suite of betting games – featuring the headline titles of STREAK, BOSS, GEKKO, CUT and RUSH – to help diversify CasinoRoom’s portfolio of games for sports audiences. ParlayBay formally launched its studio …

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William Lövqvist: Parlaybay is going beyond gamification for sports betting

William Lövqvist: Parlaybay is going beyond gamification for sports betting

ParlayBay will fill a gap in the market by going ‘beyond basic gamification’ and delivering a ‘game designed’ sports betting product, the company’s Commercial Manager William Lövqvist told SBC News. Ahead of SBC Summit Barcelona, Lövqvist (pictured, below) spoke with Rasmus Sojmark – CEO of SBC – about the brand’s launch, creating an engaging experience for players and how ParlayBay plans …

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ParlayBay ‘hits the ground running’ with Genius Sports deal

ParlayBay ‘hits the ground running’ with Genius Sports deal

Genius Sports has agreed to power the ParlayBay portfolio of in-game accumulator solutions by providing its official sports data. As a result of the new partnership, which supports the launch of ParlayBay, Genius Sports will provide official data from its portfolio of competitions including the English Premier League, NFL, AFA, Liga MX and EuroLeague Basketball. “We are thrilled to introduce …

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