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William Hill keeps EPIC good vibes for new Premier League season

August 3, 2022

Ahead of this weekend’s start of the 2022/2023 Premier League season, William Hill has refreshed its flagship ‘EPIC’ nationwide advertising campaign. The heritage bookmaker has transformed EPIC into a ‘fully integrated 360 advertising campaign’, spanning all media formats and brand marketing channels. EPIC became William Hill’s flagship campaign during last summer’s UEFA Euro 2020 Championships. The bookmaker banked on the …

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