William Hill have set a corporate goal to generate more than £200 million (€246 million) in betting revenues for the upcoming FIFA 2014 World Cup in Brazil. The revenue benchmark set by William Hill senior management, comes with the announcement that the operator will launch a new brand advertising campaign and a series of exclusive player offers, which will aim …
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More US racing from Turf TV
Following positive feedback from its portfolio of US racing, Turf TV will be adding a third US fixture to the existing package, which will be introduced in June and regularly scheduled from September. Each additional fixture will be backed up with a full fixed-odds pricing service from the outset. Adrian Ford, MD of Turf TV, said: “The addition of US …
Read More »SIS extends racing data supply deal
Betting shop broadcaster SIS has extended its agreement as Official Pre-Race Data Distributors of British horse racing. SIS has formed a new agreement with PRD licence holder Racecourse Data Company to continue to supply the data to its retail and online customers until the end of 2018. SIS has had an arrangement with the British Horseracing Authority and subsequently its …
Read More »Igaming searching for a contender
SBC’s Ted Menmuir looks at the state of the igaming supply chain and notices one name running through it like a stick of rock. In April Ladbrokes announced that it was on course to fulfil its migration to Playtech’s igaming services. The all-encompassing deal struck with the igaming software provider will see Ladbrokes drop its Microgaming inventory, as the sector …
Read More »Government to announce new betting restrictions
The UK government is expected to introduce new mandatory measures for bookmakers today as it looks to stave off pressure from Labour on the gambling industry. Among the changes will be a tightening up on advertising, a shift in the planning laws to put betting shops in their own category and the enshrinement of the recent ABB machine code into …
Read More »Union warns against knee-jerk LBO closures
Trade union Community is concerned ahead of an expected announcement by the government that will provide new powers to local councils to curb the opening of high street betting shops and that the stakes on Fixed Odds Betting Terminals might be changed. The news follows Friday’s announcement of 420 potential job cuts at high street bookmaker William Hill. Responding to …
Read More »Australian expedition paying off for William Hill
The gaming company, which marks 80 years in business this year, has seen massive increases in growth down under, with net revenue alone rising by almost 500 per cent. Commenting on the release of its Q1 results for the 13 weeks ended 1 April 2014, and the platforms currently in place in Australia, Chief Executive Ralph Topping, said: “Our focus …
Read More »Football favourites impact William Hill profits
Two weekends of winning favourites on the football has severely impacted William Hill’s Q1 figures, with the bookmaker announcing a 14% drop in operating profit for the period. The two weekends of ‘unfavourable sporting results’ saw a 25% drop in operating profit for the firm’s retail business and a 6% drop in its online sportsbook. However the firm also marked …
Read More »Paddy Power out in front of social engagement
Marketing and communication via Facebook and Twitter are becoming more and more important for online gambling operators. The researchers at MECN therefore compiled an overview of the activities and successes of the key online gambling operators on the key social networks. In nearly all social communities analysed, Paddy Power and PokerStars currently (Q1 2014 analyses) rank at the top. Paddy …
Read More »William Hill announced as title sponsor of World Darts Championship at Alexandra Palace
William Hill Online haved announced an initial two-year deal with the Professional Darts Corporation (PDC) to sponsor the World Darts Championship at Alexandra Palace in London.The seven-figure deal will see Britain’s biggest bookmaker become the title sponsor of the event – which will now be known as the ‘William Hill World Darts Championship.’ The 72-player tournament, staged by the PDC …
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