Tag Archives: Wilfried Ndidi

Betgenius – Euro 2020: Adding player markets to BetBuilder will deliver margin gains

In part two of Betgenius’ Euro 2020 optimisation series , James McKiernan, Commercial Director for Europe, explains why same-game multiples will once again be a hugely popular product and how operators can set their offering apart… _____________ Same-game accumulators and request-a-bet (RAB) products were one of the biggest success stories of the 2018 FIFA World Cup. Allowing punters to bet …

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