Tag Archives: Watford FC

Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …

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Sportsbet.io continues sports marketing strategy with Saints extension

Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …

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Watford FC endorses safer gambling message via RecoverMe partnership

Watford FC has strengthened its commitments to responsible and safer gambling via a partnership with mobile health app RecoverMe. RecoverMe was developed by three junior NHS doctors with the aim of increasing awareness of gambling treatment options. The app enables those struggling with problem gambling to better control their addictions via their personal mobile device. It ‘offers a lifeline’ to …

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Sportsbet.io ‘bowled over’ with Brett Lee partnership

Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has enhanced its cricket expertise after naming Aussie cricket legend Brett Lee as its new brand ambassador. Lee was known during his career as the world’s fastest bowler – clocking deliveries of more than 160km/hr. As part of his new role, he will lead a series of dedicated cricket promotions such as ‘Bet with Brett’, …

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Sportsbet.io and Watford team up to host Crypto Cup

Sportsbet.io and Watford FC will host the inaugural Crypto Cup at Vicarage Road to mark the end of the 2019/20 Premier League season. The tournament, which will take place on 16 May, will see the Coingaming Group’s cryptocurrency sportsbook work alongside the London side to deliver a day of debate, education, and a football tournament.   It is hoped that the …

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Manchester United seeks £9m compensation from MoPlay agents

Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …

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