Stake.com has moved to strengthen its brand presence in the UK following its launch in the country, signing an agreement with Swindon Town FC. The partnership between the cryptocurrency betting and gaming operator will see its logo featured on the League Two team’s shirt sleeves for its Emirates FA Cup Third Round match against Manchester City tomorrow night (7 January). …
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Stake.com has made its debut in the UK market, officially launching its site in the country after earlier securing a UK Gambling Commission (UKGC) licence. The site will run in partnership with TGP Europe, which will power sportsbook, casino and gaming products, as part of its global expansion plans beyond its core Latin American and Canadian markets and operated by its Australia …
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Kindred has made a commitment to support Great British Racing’s (GBR)‘Racing is Everyone’s Sport’ inclusivity campaign, in a strengthening of its CSR initiatives. The international Nasdaq Stockholm-registered gambling group’s Unibet sports betting operator served as the sponsor of the Unibet Becher Chase Day at Liverpool’s Aintree Stadium on Saturday. In doing so, Unibet encouraged jockeys participating in the race to …
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Stake.com, the principal sponsor of Watford FC, has leveraged its agreement with the club for a new social responsibility initiative in support of Rainbow Laces. As a result of the commitment, the crypto-based sports betting and casino games operator’s LED branding at the Vicarage Road stadium will be changed to support Rainbow Laces, a campaign by the Stonewall organisation, during …
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Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …
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Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …
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Watford FC has strengthened its commitments to responsible and safer gambling via a partnership with mobile health app RecoverMe. RecoverMe was developed by three junior NHS doctors with the aim of increasing awareness of gambling treatment options. The app enables those struggling with problem gambling to better control their addictions via their personal mobile device. It ‘offers a lifeline’ to …
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Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has enhanced its cricket expertise after naming Aussie cricket legend Brett Lee as its new brand ambassador. Lee was known during his career as the world’s fastest bowler – clocking deliveries of more than 160km/hr. As part of his new role, he will lead a series of dedicated cricket promotions such as ‘Bet with Brett’, …
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Sportsbet.io and Watford FC will host the inaugural Crypto Cup at Vicarage Road to mark the end of the 2019/20 Premier League season. The tournament, which will take place on 16 May, will see the Coingaming Group’s cryptocurrency sportsbook work alongside the London side to deliver a day of debate, education, and a football tournament. It is hoped that the …
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Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …
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