Ahead of G2E next week, Dotan Lazar, CEO at LSports, reflects on five years of legalised sports betting in the US before outlining the two major challenges that sportsbooks face when looking to gain a competitive advantage. In May, marking the fifth anniversary of the Supreme Court’s decision to legalise sports betting in the USA, the industry found itself in …
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Scott Van Pelt urges US gambling sector to market responsibly
Decorated US sports broadcaster Scott Van Pelt (SportsCenter – ESPN) utilised his keynote speech at this week’s G2E Conference in Las Vegas, to warn the US gambling sector to avoid repeating advertising mistakes of the past. In front of a full conference hall at the Sands Expo Convention Center, Van Pelt’s speech opened up day-2 of G2E, with the US …
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