Sports betting and gaming operator efbet has set about providing customers in Italy with the broad range of quality products that it has become known for across Europe. The biggest operator of its kind based in Bulgaria is now ready to serve Italian customers. It had received the green light to enter the market late last year from Agenzia delle …
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Sportal365 to power efbet’s multi-market content strategy
CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …
Read More »Boyan & Tzvetomir Naydenov, efbet: For the love of sports
Close-knit brothers Boyan and Tzvetomir Naydenov founded the efbet sportsbook back in 2006 alongside their father Stefan. We sat down with both of them to discuss how a ‘love of sports’ has driven the development of the family-owned business ever since. Keep reading to find out how the efbet launch came about, why it quickly became apparent that online betting …
Read More »efbet continues expansion strategy through Italy licences
efbet has been given the green light to enter the sports betting and casino market in Italy by Agenzia delle Dogane e dei Monopoli (ADM) – the country’s gambling regulator. This is just the latest part of efbet’s expansion strategy, with Bulgaria’s largest sportsbook and casino operator having already obtained licences for Romania, Serbia and Spain. Having signed the official papers …
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