Tag Archives: Trevor Birch

Sky Bet renews flagship EFL partnership with safer gambling add ons

Sky Bet, Dan Colton

The English Football League (EFL) has renewed its long-running and high-profile sponsorship arrangement with Sky Bet. However, the partnership extension has come with some new caveats to reflect a new marketing and compliance landscape. Core terms of the deal have extended the partnership for a further five years, following an initial 10-year cooperation between the Flutter Entertainment brand the league, …

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EFL gains greater FTA exposure via ITV highlights deal

SBC News EFL gains greater FTA exposure via ITV highlights deal

The English Football League (EFL) has entered into an agreement with ITV, granting the free-to-air (FTA) network the broadcasting rights to its highlights clips.  Under the terms of the two-season partnership, ITV will show highlights from the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, League Cup and EFL Trophy. A round-up of daily EFL highlights will …

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British sports bodies ‘see the benefits’ of vaccine passports

SBC News British sports bodies ‘see the benefits’ of vaccine passports

The BBC has reported that a group of elite-level British sporting bodies have backed the use of vaccine passports as a possible measure for supporting the return of spectators to stadiums. In a letter addressed to the leaders of the major political parties, the FA, Premier League, English Football League (EFL), England and Wales Cricket Board (ECB), the Rugby Football …

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