Tag Archives: Trading Desk

Round table – gbet: The future of sportsbook personalisation


Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was gbet, represented by its Business Development Director, Conall McSorley. SBC: What role does pricing and risk have to play in the differentiation of …

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