February 23, 2022
The English Football League (EFL) has entered into an agreement with ITV, granting the free-to-air (FTA) network the broadcasting rights to its highlights clips. Under the terms of the two-season partnership, ITV will show highlights from the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, League Cup and EFL Trophy. A round-up of daily EFL highlights will …
Read More »August 14, 2018
Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …
Read More »March 23, 2015
Cycling’s Tour de France management has confirmed that French sports betting operator Pari Mutuel Urbain (PMU) will not renew its sponsorship of the Tour’s Green Racing Jersey. The sports betting operator has been replaced by Czech car manufacturer Skoda. The announcement of its cancellation brings to an end a historic sponsorship of the Green Jersey by PMU which had sponsored …
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