Tag Archives: tony kenny

William Hill – Joshua v Klitschko can Knockout £100 million betting mark

William Hill, the official sponsor of Anthony Joshua v Wladimir Klitschko, is predicting the global betting industry turnover could reach £100 million (£20 million in the UK alone) for Saturday’s eagerly awaited world heavyweight showdown. Watford’s Anthony Joshua is at present the 4/9 favourite to win the fight, and in the process add the vacant WBA and IBO titles to his collection. …

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Sponsorship Spotlight – Assessing the value of the Premier League sleeve

Football Index - Copyright: dizanna / 123RF Stock Photo

Given its reputation for monetisation and global reach, it is no surprise to see the Premier League following in the footsteps of La Liga, Ligue 1 and the Chinese Super League by accepting sleeve sponsors from the start of the 2017/18 season. It has been suggested that the top clubs could bring in £10 million per season from this new …

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High profile delegates highlight the importance of Betting on Football

Betting on Football (3-5 May)

SBC Founder Rasmus Sojmark has delivered on his promise to turn this year’s Betting on Football into an even ‘bigger and better’ gathering of the leading lights in the sports betting industry. For the first time, Betting on Football (BOF 2017) will be spread across three days (3-5 May) with networking events at Kensington Roof Gardens and Under the Bridge …

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Tony Kenny – William Hill – BOS Speaker – The importance of a broad sponsorship mix

Tony Kenny looks after the PR/Communication and activation of William Hill’s sponsorship portfolio, which includes the Scottish Cup, Premier League and World Darts Championship. Kenny will be on our ‘Different Ball Game’ panel at Betting on Sports 2016 (September 15-16), speaking about how betting companies can reach new audiences via sports partnerships. SBC: William Hill has always had a broad …

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BOFCON 2016 – Club Call: Partnerships and Activation

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …

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William Hill reveals support for Charles Martin in IBF title fight

William Hill, the proud sponsors of Martin vs Joshua, have reported a swell of support behind ‘Prince’ Charles Martin to retain his IBF World Heavyweight title at the 02 on Saturday night. The bookmakers initially made the St Louis native a 5/1 shot to win the bout, but hundreds of bets ranging from £10 to £5000 have resulted in his big fight …

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