Tag Archives: Tom Wyse

Paddy Power secures Brazil 2014 highlight tweets with ITV

SBC News Paddy Power secures Brazil 2014 highlight tweets with ITV

Irish Sports betting operator Paddy Power will tweet ‘near-live’ World Cup football clips to its 354,000 followers, after securing a deal with UK broadcaster, ITV. The partnership will allow the  bookmaker and TV network to tweet up to 10 match highlights until after the final on July 13th. Twitter Amplify believes highlight reels can kick start conversations and target diverse …

Read More »