Tag Archives: Tokyo 2021

Content and speed key to sports betting growth in 2021

content

Nikos Konstakis (pictured), VP Sportsbook at SG Digital, explains why the sports betting industry is well positioned for growth in the months ahead and how content will drive the user experience to new heights. As we enter a huge year for the betting industry with major sporting events providing real growth opportunities for operators, there is finally cause for optimism …

Read More »

FDJ switches to Publicis to lead critical 2021 media agenda  

France’s national lottery operator Française des Jeux (FDJ) has concluded its six-month marketing review by appointing Publicis Media as its new lead advertising agency. FDJ confirmed that from 1 January 2021 its multi-million euro advertising account will be handled by ‘Publicis 13’, a dedicated unit formed by Publicis Media to take charge of FDJ’s media buying, planning, coverage and creative …

Read More »