Tipico Sportwetten will mark ten years as a principal partner of the Deutsche Fußball Liga, having agreed terms to extend its sponsorship of the Bundesliga and Bundesliga 2 until 2029. Recognised as Germany’s largest betting firm, Tipico began its partnership with the DFL in 2018 to sponsor German football’s top two divisions. The original partnership was formed three years prior …
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LeoVegas buys Tipico US to advance MGM’s standalone vision
MGM Resorts has reached definitive terms to acquire the technology platform of Tipico US, a deal managed by LeoVegas AB. As announced this morning, Tipico US technology platform will be merged with LeoVegas, advancing MGM’s plans to operate a “purpose-built proprietary sportsbook across all international markets and brands.” The acquisition marks LeoVegas’ second strategic investment to develop MGM’s new online …
Read More »Tipico promotes Hefer to CEO as Baca steps up to chairman
Tipico Sportwetten has announced that Axel Hefer will succeed Joachim Baca as Chief Executive of the DACH markets gambling group. The promotion follows Baca’s decision to end his eight-year tenure as Group CEO of Tipico, who will now serve as Chairman of the company. Baca was praised for his transformative tenure, maintaining Tipico as Germany’s biggest sportsbook, steering the company …
Read More »“NASCAR is sitting on potential’ – Tipico’s plan to take the lead in stateside race
The enduring popularity of NASCAR in the US makes the sport increasingly attractive to sponsors, with a growing list of domestic and international operators exploring the space, including established European firms. Matt Stallknecht, Senior Business Development Executive of German-founded Tipico, discussed with SBC News the sportsbook’s recent deal with Front Row Motorsports (FRM), the potential of NASCAR as a sponsorship …
Read More »Tipico increases NASCAR presence in Truck Series car sponsorship
Tipico Sportsbook has partnered with Front Row Motorsports (FRM) to sponsor the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS) race. With the race taking place on 8 July at the Mid-Ohio Sports Car Course, the German bookmaker’s US-facing brand will offer new users in Ohio, New Jersey, Colorado, and Iowa an exclusive welcome offer called ‘Ride …
Read More »‘A marathon not a sprint’ – Tipico’s Adrian Vella on applying German quality to the US market
Operator after operator are seeking their fortunes westward as the US gold rush gets well underway with over 30 states now open to some form of regulated online gambling, and European eyes are understandably glued to stateside developments. In a call with SBC from the group’s US headquarters in New Jersey, Tipico US CEO Adrian Vella explained the group’s approach …
Read More »Tipico deepens US sports offering with Sports IQ player props
DACH markets bookmaker Tipico Sportwetten has moved to upgrade its player props capacity for US sports wagering in partnership with Sports IQ. Under the terms of the agreement, Sports IQ will provide both pre-match and in-play player props for the US pro-league sports of NBA, NFL, NLH and MLB. Sports IQ player prop modules will be plugged into Tipico’s proprietary …
Read More »Fanatics zooms in on Tipico M&A to build Rubin’s new betting vision
Tipico, the leading DACH markets bookmaker, has become a reported target of US apparel and entertainment company Fanatics Inc. Yesterday, CNBC reported that dealmakers were at ‘an impasse on price’ as negotiations were ongoing to secure Fanatics’ takeover of Tipico Sportwetten. Fresh from offloading his 10% stake in Harris Blitzer Sports Entertainment, the US sports fund that owns the pro-sports …
Read More »Betegy to bolster marketing efforts with Eugenie Golovina
Betegy has announced a new addition to its senior management team, as Eugenie Golovina joins the company as Chief Marketing Officer (CMO). The new executive’s focus will be on maintaining Bettegy’s growth in Europe and the US, with the use of its technological solutions and data visulation assets for sports fan engagement marked as a key area of growth. In …
Read More »FATF due to visit Malta to confirm AML action plan
The Financial Action Task Force (FATF) will visit Malta this Friday, to clarify whether the island’s financial authorities have completed the assigned action plan on AML policies. Malta had previously been placed on a greylist of financially risky jurisdictions by the FATF – the G7’s AML and anti-terrorist financing investigative unit – after the task force identified a number of …
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