Gameweek 25 of the Premier League saw another raft of midweek fixtures thrown into the mix, providing a number of eye catching results. Swansea kicked things off with a 3-1 victory over Arsenal, following up on their 1-0 triumph of Liverpool, at the Liberty Stadium. Bournemouth’s thumping 3-0 win at Stamford Bridge was the pick of Wednesday’s results, while Tottenham …
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SportPesa’s Shaun Simmonds – Using sporting partnerships to expand into new markets
The agreement of a five-year partnership with acclaimed video game Football Manager, marked the expansion of SportPesa’s already extensive sporting sponsorship portfolio. The Kenyan sports betting operator, currently sponsors the likes of Everton, Arsenal and La Liga, partnerships that enable SportPesa to expand into new markets, whilst growing its global footprint. Shaun Simmonds, Head of Marketing for SportPesa underlined that the …
Read More »Lennart Gillberg – Spiffx – What 2016 meant to me
SBC News caught up with Spiffx founder Lennart Gillberg to reflect on an eventful 2016 in the sports betting industry, and a breakthrough year for his betting exchange company. Favourite Memory of 2016 Launching the first version of the Take5Live app during Euro 2016. Take5Live is an engaging game based on Spiffx market activity that allows customers to place bets on …
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