The Health Lottery has announced a revamp of its flagship lottery game, along with the launch of a new website, logo and identity for its overall brand. As the society lottery operator’s five-times-a-week lottery game gets renamed The Big Win, a new prize structure will also be in place from the draw on the evening of 15 August. Lebby Eyres, …
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At first glance, the proposals made in the Gambling Act review paid little attention to the lottery sector, focusing more heavily on betting and casinos. This is something which Lebby Eyres believes is due to the lottery space being ‘on the softer side of gambling’. Regardless, The Health Lottery CEO stressed that lotteries, like other betting and gaming stakeholders, must …
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The Health Lottery has hired Mark Nash as Marketing Director ahead of a planned introduction of a new brand identity later this year. Nash’s immediate responsibility will be to streamline the Health Lottery’s marketing strategy, which will involve coordinating ‘various functions’ that were previously covered by other positions. He joins the society lottery operator from insurance firm Aviva, and has …
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Society Lotteries could be set for major reform, as the UK government embarks upon a consultation period relating to the amount of money that can be raised for good causes. Running for a period of ten weeks, and open to members of the public, a series of rises are to be considered, with the previous sales limit increase occurring in …
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The UK Advertising Standards Authority (ASA) has reprimanded the Health Lottery over complaints made relating to a Facebook post on January 22 of this year. Amongst the lengthy post was the statement “Up to £500K can be won every week That’s 5 draws per week each with up to £100K jackpot,” claims which complainants challenged were misleading. Responding, the Health …
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