Tag Archives: The future of the OTT experience

Sportradar white paper highlights importance of betting data in boosting engagement

SBC News Sportradar white paper highlights importance of betting data in boosting engagement

Major industry supplier Sportradar has released its second OTT white paper, ‘The Future of the OTT Experience’ which offers insight into how data can be used to boost engagement. The inclusion of betting content and advanced insights, according to the white paper, can also facilitate a growth in engagement with modern audiences and keep them on platforms longer. The report …

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