Tag Archives: The Betfred Cheltenham Gold Cup

Jessica Harrington joins strong stable of Unibet ambassadors

Cheltenham Gold Cup-winning trainer Jessica Harrington is the latest big name to be unveiled as an ambassador for Unibet. Harrington, who landed the Unibet Irish Gold Cup and Timico Cheltenham Gold Cup with Sizing John last year, has agreed a deal which will see her supply her exclusive thoughts to the multi-award winning Unibet blog in the lead up to …

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The Betfred Story Part 3: Expanding The Brand

“All sponsorships are like partnerships. It’s not a matter of writing a cheque out. If you write the cheque out and leave it at that, believe me you’re wasting your money – you don’t get value. You’ve gotta keep working at it.” – Fred Done Part Three of the Betfred story (see part two here) looks at the modernising process …

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Betfred TV plans to be the best destination for Cheltenham Festival punters

As next week’s Cheltenham Festival approaches (10-13 March), Manchester bookmaker Betfred plans to make its racing channel Betfred TV the best destination for horse racing enthusiasts to follow. The in-house TV Channel which is broadcast to its 1400 high street shops will also stream some of their preview content at www.betfred.com including on Sunday night at 6pm a special Cheltenham Preview evening featuring top jockey Richard …

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