Tag Archives: TEAMtalk

Mike Grenham: Planet Sport – Live betting is no place for static content

Seeking a further edge on competitors, sportsbooks have fine-tuned all components of their betting product, yet their day-to-day content remains somewhat static. Mike Grenham, Managing Director of Planet Sport Group’s B2B betting arm, tells SBC why bookmakers need to build their live content competencies to service the needs of modern sports audiences… SBC: Hi Mike, can you explain the development …

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Planet Sport to integrate sports content into casino offering

Planet Sport has moved to enhance its cross-sell opportunities between sports betting and casino by integrating its video sports content and odds streams into its live casino offering. Detailing an ambition to maintain and strengthen engagement ‘between each bet’, the Leeds-based B2C and B2B sports media group has announced the launch of its Planet Vision platform. The company hopes that …

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YorMedia merger sees Planet Sport takeover TEAMtalk and Football365

Digital publisher Planet Sport has moved to bolster its digital sports coverage by merging with Leeds counterpart YorMedia Solutions outright.  The deal sees Planet Sport take ownership of YorMedia’s flagship Football365 and TEAMtalk online football communities as the sports media and betting publisher aims to increase its ‘audience five-fold in the next three years to more than 30 million viewers …

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