Tag Archives: T-Basket

Šarūnas Mazalas, Twain Sport: T-Basket is filling a gap with quick-form content

Sarunas Mazalas, Twain Sport

Over the last few years, we have seen a shifting trend towards short-form, quick and engaging content that captures someone’s attention in the space of a minute. This has become particularly apparent on social media sites. So it comes as no surprise that Twain Sport has taken a leaf out of TikTok and Instagram’s book when creating its T-Basket hybrid …

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BetGames: Twain Sport is delivering “true content innovation” for the casual bettor

SBC News BetGames: Twain Sport is delivering “true content innovation” for the casual bettor

We’ve all been in a situation where you’re unable to focus on just one device. You might be watching Netflix on your TV, flicking through TikTok on your phone and even maybe have an online shopping site open on your laptop. But with the rise of shorter, more attention-grabbing content, it is becoming increasingly difficult to engage with bettors – …

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Šarūnas Mazalas: delivering the future today with Twain Sport

Šarūnas Mazalas: delivering the future today with Twain Sport

“We’re living in a fast-changing world where brands can stay alive if they adapt to what people want.” – a key message from Šarūnas Mazalas, Chairman of Twain Sport,. Ahead of next month’s SBC Summit Barcelona, Mazalas explains the ways that T-Basket will “transform the world of sports” before giving us a sneak peek into what we can expect from …

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