The Brazil market has been the one to watch over the last few years. With a sports-centric population and an inherent love for football, it comes as no surprise to hear that Twain Sport has big plans in place to deliver its hybrid sports products to bettors across the country. Andreas Koeberl, CEO of BetGames, sat down with SBC to …
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Ian Catchick: the UK market is the ‘perfect fit’ for Twain Sport
The UK is known for its affinity for sports content, among many other things. Whether it’s football, horse racing, rugby or even Formula 1, bettors in the UK are arguably some of the greatest consumers of sports in the world. For betting companies, this presents a whole host of opportunities to tap into new audiences – an opportunity that BetGames …
Read More »Šarūnas Mazalas, Twain Sport: T-Basket is filling a gap with quick-form content
Over the last few years, we have seen a shifting trend towards short-form, quick and engaging content that captures someone’s attention in the space of a minute. This has become particularly apparent on social media sites. So it comes as no surprise that Twain Sport has taken a leaf out of TikTok and Instagram’s book when creating its T-Basket hybrid …
Read More »BetGames: Twain Sport is delivering “true content innovation” for the casual bettor
We’ve all been in a situation where you’re unable to focus on just one device. You might be watching Netflix on your TV, flicking through TikTok on your phone and even maybe have an online shopping site open on your laptop. But with the rise of shorter, more attention-grabbing content, it is becoming increasingly difficult to engage with bettors – …
Read More »Šarūnas Mazalas: delivering the future today with Twain Sport
“We’re living in a fast-changing world where brands can stay alive if they adapt to what people want.” – a key message from Šarūnas Mazalas, Chairman of Twain Sport,. Ahead of next month’s SBC Summit Barcelona, Mazalas explains the ways that T-Basket will “transform the world of sports” before giving us a sneak peek into what we can expect from …
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