Paddy Power has achieved ‘Superbrand’ status, recognised as a superior and creatively engaged brand for British consumers. The accolade is awarded each year by the Centre of Brand Analysis which conducts independent consumer surveys to distinguish the most outstanding brands within a marketplace. Paddy Power marketing was lauded for executing complex, high-impact and high-coverage campaigns to reach and engage with …
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Stake.com leverages Watford partnership for CSR initiative
Stake.com, the principal sponsor of Watford FC, has leveraged its agreement with the club for a new social responsibility initiative in support of Rainbow Laces. As a result of the commitment, the crypto-based sports betting and casino games operator’s LED branding at the Vicarage Road stadium will be changed to support Rainbow Laces, a campaign by the Stonewall organisation, during …
Read More »Paddy Power, Stonewall & Arsenal FC launch Gay Rights in Football TV Campaign
This weekend saw the launch of UK wide co-marketing campaign ‘The Changing Room’. The campaign sees Paddy Power, join forces with Arsenal Football Club and Stonewall sexual rights charity, in order to change attitudes and combat homophobia in English Football. The campaign created by creative agencies Lucky Generals and M2M, asks the UK sporting public to support the gay/lesbian rights …
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