Tag Archives: Steve Parkinson

Allwyn appoints Steve Parkinson to lead new brand vision of the National Lottery

SBC News Allwyn appoints Steve Parkinson to lead new brand vision of the National Lottery

Allwyn UK has confirmed the appointment of Steve Parkinson as the new Brand and Marketing Director of the National Lottery. An expert in the strategic management and planning of mass-market brands, Parkinson joins Allwyn from multimedia publishing group Bauer Media. During his time at Bauer, Parkinson oversaw campaigns and brand development projects for Kiss FM, Magic, Absolute Radio, and Planet …

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