Tag Archives: Sportsbook 2.0

Mr Green’s Enda Gaffney: Sportsbook 2.0 sets the tone for innovation and improved UX #boscon2017

innovation - Copyright: garagestock / 123RF Stock Photo

Ahead of Betting on Sports 2017 (12-15 September), Enda Gaffney from Mr Green, part of the ‘Head of Sportsbook‘ session at this week’s event, spoke to SBC News about what he’s looking forward to at #boscon2017 and what sports partnership has stood out over the last 12 months. SBC: Why is it important for you to speak at Betting on …

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Jesper Kärrbrink – Mr Green – An entertainment focus for Sportsbook 2.0 development

Mr Green

In June of last year, Mr Green launched its Kambi-powered sportsbook product in time for UEFA Euro 2016. Less than a year on, we caught up with the company’s CEO Jesper Kärrbrink, a speaker at the recent Betting on Football conference, to discuss operational challenges of the launch, balancing the revenue potential of the sportsbook with increased associated costs, and a newly …

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