OPTIMA has upheld its commitment to servicing independent bookmakers by announcing an extension to its partnership deal with the Bookmakers Technology Consortium (BTC). Just a day after teasing a 50% increase in the deployment of its serverless solution at the Bookmakers Trade Fair, the sports betting provider agreed a deal that will give bookmakers with less than 20 shops in …
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Optima reflects on the success of its Trade Fair sponsorship
Betting industry supplier OPTIMA has revealed the reasons behind its decision to sponsor last month’s TVC Bookmakers Trade Fair, which took place in Solihull’s Cranmore Park Conference Centre. The event, which was moved to Solihull last year after the moving of night racing at the previous location in Wolverhampton, brought the industry together to showcase new products and technologies. OPTIMA, a provider of …
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