August 2, 2022
Socios.com has extended its deal with FC Barcelona to become a strategic technology partner in a bid to help the club build upon its blockchain, NFT and digital assets, and Web3 strategies. Chiliz, Socios.com’s owner and technology provider, will invest $100M in Barça Studios to acquire a 24.5% stake in the club’s digital content creation and distribution hub. The fan …
Read More »May 9, 2022
This weekend, football fan token platform Socios.com premiered its first global advertising campaign featuring ‘football gods’ Alessandro Del Piero and Lionel Messi. Titled “Together We Can Be More”, the campaign is focused on promoting the unrestricted benefits of Socios fan tokens to football fans worldwide, regardless of traditional boundaries. Founded by former igaming entrepreneur Alexandre Dreyfus, the Socios.com platform works …
Read More »January 28, 2022
Chiliz the blockchain operator of football fan token Socios.com has filed a commercial injunction against the Argentina Football Association (AFA). The injunction has challenged the sponsorship of the AFA by leading cryptocurrency exchange Binance, which this week was announced as Argentine football’s ‘global partner’. Securing Argentine football’s history biggest ever sponsorship, the AFA declared that Binance had become the title …
Read More »July 26, 2019
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at cryptocurrency and the Forbes rich list. ______________ Forbes breakthrough for LFC UEFA Champions League winners Liverpool Football Club has for the first time in its history broken into the top 50 list of Forbes’ …
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