Tag Archives: sleeve sponsorship

Gaming brand to take Manchester United sleeve sponsorship?

Manchester United, the world’s richest football club, could be about to sign a deal which would see a gambling brand appear on its famous red shirts for the first time. Unlike the rest of the Premier League, Manchester United has been very selective in the number of partners it has from the gambling industry, limiting itself to a single commercial …

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Sponsorship Spotlight – Doubling up on Premier League sponsorship

Football Index - Copyright: dizanna / 123RF Stock Photo

Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …

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Sponsorship Spotlight – Assessing the value of the Premier League sleeve

Football Index - Copyright: dizanna / 123RF Stock Photo

Given its reputation for monetisation and global reach, it is no surprise to see the Premier League following in the footsteps of La Liga, Ligue 1 and the Chinese Super League by accepting sleeve sponsors from the start of the 2017/18 season. It has been suggested that the top clubs could bring in £10 million per season from this new …

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