Tag Archives: Sky UK

William Hill calls for media review as betting faces up to new advertising demands

FTSE250 bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news source CampaignLive has revealed that William Hill governance will call for an evaluation of the firm’s media planning and buying strategy, currently managed by long-term incumbent Vizeum UK. …

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Matthew Imi: Sky Racing – The first month and adapting to industry challenges

On 1 January of this year, Sky UK launched its new channel, Sky Racing , which took Sky’s dedicated sports channel tally up to 11, has been broadcasting race fixtures from both the UK and around the world. It has been headed by the long term At the Races chief executive, Matthew Imi. SBC caught up with Imi to discuss how Sky …

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Stephen van Rooyen: Sky – RGA code will not tackle ‘standards disparity’ in gambling advertising

Stephen van Rooyen, the Chief Executive of Sky UK & Ireland, has written a personal letter to The Times, stating that the industry’s planned ‘whistle-to-whistle ban on gambling/betting advertising’ during sports broadcasts will have minimal impact as a gambling-prevention measure or safeguard. This week, UK gambling stakeholders await the full publication of a new mandatory advertising/marketing code, agreed-on by members …

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David Clifton – Licensing Expert – Remember this November as the month that changed gambling

November 2018 what a month! So let’s start with some good news – This year’s Responsible Gambling Week represented the biggest ever industry-wide campaign to promote responsible gambling. Involving every major operator in the UK and Ireland and supported by the two biggest gambling charities, it was rounded off with the encouraging news that, even before its official launch, 38,000 …

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RGA hosts critical leaders meeting on ‘voluntary advertising code’

The leaders of Britain’s biggest betting operators are reported to be holding discussions this week, seeking to develop a rigorous new voluntary mandate on betting/gambling advertising. Mark Kleinman City Editor for Sky News, reports that the Remote Gambling Association (RGA) will host a leaders meeting on Tuesday to discuss the development of a new ‘advertising standards code’, which RGA members …

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Power Play… Sky secures majority of Premier League 2019-2022 broadcast rights

The English Premier League has sold the majority of its TV matchday broadcast rights for the period spanning 2019-2022. Updating stakeholders, Premier League governance details that it has sold two live broadcast packages to Sky Sports and BT Sport for a total sum of £4.46 billion. The Premier League still has two packages with a combined 40 matchday broadcasts remaining …

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Sky gears up for racing media battle with ATR

Sky UK will move to expand its presence within racing, launching a dedicated ‘Sky Sports Racing’ channel in early 2019. In March 2017, Sky UK moved to acquire a controlling 51% stake in UK racing broadcaster At The Races (ATR). At the time, UK news sources reported that Sky would move to create a dedicated racing channel for its 14 …

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Sky Sports ramps up live football content with new £600 million EFL contract

UK media has reported that Sky UK has secured a five-year £600 million deal, for the exclusive rights to broadcast English Football League (EFL) matches (Championship, League One, and League Two). Adding new content to its dedicated ‘Sky Sports Football’ channels, the broadcaster details that starting on season 2019/2020 it plans to show up to 183 live EFL syndicated matches. …

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Amazon moves in on UK sports content securing ATP broadcast deal

The ATP, the governing body of professional men’s tennis and operator of the ‘ATP World Tour’ has confirmed that US tech giant Amazon has secured its UK broadcast rights. Having agreed terms on a reported £10 million per year content deal, Amazon Prime will become the main UK broadcaster of ATP syndicated matches/tournaments, replacing current incumbent Sky Sports. The ATP’s …

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888sports repositions UK brand with Take‘Em On’ campaign

Seeking to ‘reposition its brand’ to UK audiences, 888sports has announced the launch of its new advertising campaign ‘Take‘Em On’. The ‘Take‘Em On’ campaign which has initially been launched on Sky UK channels, was developed by creative media agency Recipe London. 888sport marketing detailed that it wanted to move its brand away from simply promotion of customer offers and match …

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