The Football League and its primary sponsor and partner Sky Bet have agreed a new three year title sponsorship deal. Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016 and run until at least 2019. It will deliver increased revenue to the 72 clubs throughout the Football League. One change is that due …
Read More »
Having committed £12m to Sky Betting & Gaming’s ongoing recruitment drive, Brand & HR Director Rob Painter details to SBC the corporate and leadership challenges of undertaking such a significant initiative as the igaming and betting sectors’ drastically change. Painter details SB&G’s governance approach, its commitment to driving talent acquisition in Yorkshire and why the igaming and betting industries should no longer …
Read More »
Bolstering its European operations, Sky Betting & Gaming (SB&G) has appointed Giovanna D’Esposito as Managing Director of Sky Bet Italia. Industry news source EGR Magazine reports that the former Paddy Power Italy MD, will be charged with establishing and leading SB&G products within the Italian market, as the firm looks to grow its operations outside of its core UK marketplace. …
Read More »
Bet365 was named Best Bookmaker for the second year running at the Betting on Football Awards last night. The Stoke-based bookmaker beat off strong competition from rivals Sky Bet and Unibet to pick up the title. Sky Bet didn’t go home empty handed though. The firm picked up awards for Best Mobile Bookmaker and Best Sponsorship Partnership for its work …
Read More »
Sky Betting & Gaming (SB&G) has selected the Teenage Cancer Trust as its official corporate charity, following a live pitch by its employees for good causes. In a closely fought battle, young person’s cancer charity, Teenage Cancer Trust, emerged the winner of the SB&G’s ‘Great Charity Pitch’. The Leeds based online betting and gaming business whittled suggested charities down to …
Read More »
The finalists have been announced for next week’s Betting on Football Awards, hosted by SBC at the Playboy Club. The main Football Bookmaker of the Year award will be a three way fight between last year’s winners Bet365, Sky Bet and Unibet. It is the second year of the Betting on Football Awards and the winners of each of the …
Read More »
Sky Betting & Gaming (Sky Bet) governance has announced that it has invested £11 million with a view of creating 200 new jobs and opening its new customer hub in Leeds City Center. Sky Bet detailed that the £11 million investment will be spent this financial year on the following: 200 new hires primarily in the technology and contact centre …
Read More »
Sky Bet has become the latest bookmaker to get into eSports after launching a full eSports betting service including both pre-match and live betting through its partnership with Betgenius. According to the recent report by Eilers Research, there are currently 2.3m eSports viewers, which is expected to rise to 19.5m by 2020. The report further claims that the current eSports …
Read More »
Employees of Sky Betting & Gaming got their hands dirty this week when they volunteered at New Beginnings – a charitable organisation in York where former race horses are rehabilitated and re-homed. For the fourth year running, 22 members of the team spent time mucking out stables, repairing and painting fences, grooming horses and undertaking general yard duties. New Beginnings, …
Read More »
Football League title sponsor Sky Bet covered Carlisle United fans tickets and travel for the 779 mile round trip to Plymouth Argyles Home Park stadium, the gruelling journey dubbed the UK longest away day The generous bookmaker paid for the 79 fans who made the journey setting off at 10 am on Tuesday and returning to Carlisle at 5 am …
Read More »
SBC News Voice of the Sports Betting Industry