Tag Archives: Sky Bet

Sky Bet extends Euro 2016 #betterpenalties campaign

As England prepare for the Euro 2016 knock out stages and a potential showdown with penalty nemesis Germany, penalty legend Matt Le Tissier has taken on the infamous German Robokeeper in a short film to show England how to do it. Sky Bet’s Making Penalties Better campaign, created with Sports PR and marketing agency Heavyweight Sports, has run a series of videos throughout …

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Fresh 8 nets Sky Bet personalised ad-serving partnership

Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …

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Sky Betting & Gaming expands mobile capabilities with Core Gaming acquisition

UK media news source Insider Media, has reported that Sky Betting & Gaming (SB&G) has agreed to acquire industry mobile games and content developer Core Gaming. At present Core Gaming is a key supplier of games content for SB&G operations. The acquisition will see the Leeds-based operator takeover Core Gaming’s games studio and development assets. Deal terms remain undisclosed, however …

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Sky Bet launches #betterpenalties campaign for England

Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs.  Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …

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CVC collects another bookmaker with €1bn Sisal acquisition

Luxembourg-based private equity  firm CVC Capital Partners has extended its reach into the betting industry once again with the news that it has agreed to acquire a 100% equity stake in Italian gaming and payments operator Sisal Group S.p.A. The acquisition will see CVC assume Sisal’s €960 million corporate debt, with the PE firm expected to make an estimated €1 billion …

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SDB strengthens team with Graham Martin appointment

Graham Martin has joined the board of SDB Games, a popular skill games developer quickly gaining market share. Martin is a third generation bookmaker who founded Bonne Terre Limited, which eventually evolved into Sky Bet, one of Europe’s largest and most successful online gaming companies.  Martin is joining SDB as a Non-Executive Director. He commented: “SDB games has several USPs which make the company an attractive proposition. It has developed a new generation of no …

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Sky Betting & Gaming receives over 1900 graduate applications

Sky Betting and Gaming received applications from over 1900 candidates in just four weeks for the recently announced commercial graduate scheme. The company are also due to launch a university placement scheme. Over 120 potential recruits applied for each of the 16 roles on offer within the company’s financial, operations and gaming and betting teams. The scheme closed early due to …

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Sporting Index bolsters ESSA membership numbers

Sporting Index has joined ESSA, the regulated betting industry’s integrity body. By joining with Sporting Index, ESSA has added sports spread betting to its existing coverage of traditional fixed odds and pool betting markets. ESSA now has 19 members, and represents many of the major regulated international sports betting operators: the ABB, Betclic, Bet-at-Home, Betsson, Bet365, BetVictor, Betway, bwinparty, Digibet, …

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