UK licensed gambling operators will no longer be allowed to use high profile sports stars to promote their marketing campaigns. The measure was announced by CAP – The Committee of Advertising Practice, who this morning published a series “of tough new rules to curb the appeal of gambling adverts with under-18 audiences”. The new rules that will be applied from …
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CAP consultation places gambling content and messaging under the spotlight
The Committee of Advertising Practice (CAP) the body that governs UK Advertising Codes has launched a consultation aimed at strengthening its rules and guidance to better protect children (under-18s) and vulnerable audiences from gambling harms. Outlined as its key objective, CAP will update its codes to restrict the potential for gambling and lottery adverts to engage and adversely impact with …
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