Tag Archives: Scott Longley

Scott Longley – Sky Bet’s undeserved brickbats over EFL deal

Scott Longley details industry charity GambleAware’s bizarre criticism of Sky Bet’s English Football League (EFL) sponsorship extension, in which the online betting firm has placed consumer responsibility and safety at the heart of its marketing initiatives.    _______________ Sky Bet might be forgiven a measure of bemusement after the company found itself under attack from the problem gambling charity Gamble …

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Scott Longley: Jackson sizes up online hole at Paddy Power Betfair

Jackson PPB

The good news for Paddy Power Betfair is that the company now has certainty over the succession to outgoing chief executive Breon Corcoran, writes Scott Longley, with ex-WorldPay executive Peter Jackson to be officially anointed in early January. However, the slightly less good news is that he has a lengthy order of business to address if he is to achieve the grand hopes …

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Willkommen… Betting’s football shirt solace in Germany

In the realm of sports sponsorship, at least, the online gambling sector is finding a more relaxed attitude to shirt sponsorship in Germany than it is in the increasingly riven UK __________________ Away from the numerous cry havocs and blasts of war echoing in our ears as the debate in the UK around gambling reaches yet another pitch it is …

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Scott Longley – William Hill chief: ‘Drop TV ads’

William Hill - Copyright: micchaelpuche / 123RF Stock Photo

Philip Bowcock, chief executive at William Hill, suggests that his company has the brand presence to withstand the loss of TV advertising, writes Scott Longley. _________________________ Philip Bowcock, chief executive of William Hill, said he personally would like to see the gambling industry reined in when it comes to TV advertising and suggested his company would benefit from the general …

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BHA ‘thanks’ the bookies who participated in ABP scheme

The now discontinued Authorised Betting Partner (ABP) scheme initiated by the British Horseracing Authority (BHA) to fill the funding gap left by offshore operators sidelining the old levy scheme raised £12m in its first-and-only year of operation. _________________________ According to the BHA’s annual report published at the very end of May, the ABP help fill a revenue gap ahead of …

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Last Ditch Stand: BHA declares concerns on Ladbrokes-Coral

As the Ladbrokes-Coral merger enters its twelfth month since its initial deal agreement , the new enterprise was dealt a blow as the British Horseracing Authority (BHA) raised its racing industry concerns to the UK Competition and Markets Authority (CMA). Scott Longley details a new conflict in one of the UK gamblings longest running sagas.    ____________________ The BHA would …

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Scott Longley: Uneasy Future – Counting the cost of BREXIT

Last Thursday’s ‘BREXIT’ vote sent shockwaves throughout all global stock markets. Scott Longley details the impact of the ‘Leave’ vote on UK-listed betting firms’ and their operations. An industry that has undertaken recent multi-billion £ consolidation and M&A activity, betting governance will be weary of economic uncertainty and regulatory impacts to operational hubs in Gibraltar.  __________________________ The leading UK-listed gambling …

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Scott Longley – Ghost Men: CVC Capital nets a hattrick of industry buyouts….

Having agreed to acquire Italian bookmaker Sisal for €1 billion, private equity firm CVC Capital Partners acquires its third gambling operator in less than two years. Having spent + €3 billion on European betting operators, Scott Longley  gauges the impact and motives for this PE giant extending its influence within the sector _________________________ The latest acquisition by private equity house …

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Scott Longley – Minority Report: UK sports betting by numbers…

Scott Longley breaks down the UK Gambling Commission’s report on UK consumer betting on sport, assessing if there is a clear long-tail of opportunity for bookmakers in markets beyond football and racing. _________________________ The data released in November last year by the UK Gambling Commission for the first time gave an insight into the online betting habits of UK punters …

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Scott Longley – Help the aged…the bookies’ demographic crunch

As the industry pushes forward with a higher emphasis  on omni-channel strategies Scott Longley examines why legacy bookmakers have to look to overturn the ageing demographic of their retail betting customer base. With a view of modernising its shops and retail points what can the industry learn from other sectors… Much of the to and fro in the submissions to …

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