Tag Archives: Sarah Orrill

Fresh 8 nets Sky Bet personalised ad-serving partnership

SBC News Fresh 8 nets Sky Bet personalised ad-serving partnership

Sky Betting & Gaming subsidiary Sky Bet has announced that it has signed a multi-year deal with industry ad-serving software provider Fresh 8 Gaming (Fresh 8), which will see the sports betting operator use its next generation advertising platform. Utilising Fresh 8’s content intelligent personalised ad-serving platform, Sky Bet will look to drive player engagement and acquisition across its product …

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