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PlayOJO optimises ‘personalised retention’ campaigns with Betgenius

September 11, 2018

Fairplay online casino operator PlayOJO has partnered with Betgenius (Genius Sports Group) to optimise its digital campaign strategies. Utilising Betgenius campaign tools, PlayOJO will be better able to identify and target individual customers’ on-site behavioural characteristics, including their time spent on-site, preferred slots titles, duration of session and deposit frequency. Furthermore, PlayOJO marketing teams will be supported with deeper insights …

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