Tag Archives: sam foulkes

Amelco inks new agreement with RISQ to deliver new trading functions

Sports betting software and trading services provider Amelco has penned a new agreement with RISQ which will see the duo work together to deliver new trading functions to its sportsbook platforms. The feature will give Amelco clients the option to choose ‘a fixed percentage of sports betting turnover rather than the traditional gross gaming revenue-led deals’. Commenting on the deal, …

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Round table – Amelco: The future of sportsbook personalisation


Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fourth round table participant was Amelco, represented by Trading Director Sam Foulkes. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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Amelco targets ‘unparalleled pricing accuracy’ launching Quantum Outrights

Sports betting platform and trading services provider, Amelco has stated that it has released football betting’s ‘most advanced outright pricing model’ launching its ‘Quantum Outrights’ feed. Quantum Outrights has been developed utilising Amelco’s proprietary machine learning tools, with Amelco detailing that its new product can price the outcome of all 380 games across the Premier League season with an unparalleled …

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Metric Gaming hires Jim Supple as one of three new executives

Metric Gaming has marked the launch of its London offices by hiring three new executives, including former Betfair and William Hill director Jim Supple. After 25 years’ experience in the betting industry, Supple is set to become the company’s COO. He will be joined by new CFO Steven Paterson, former Finance Director of William Hill’s retail division. Meanwhile, Sam Foulkes, …

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Coral Head of Trading Sam Foulkes resigns

As reported in eGaming Review, Head of Trading Sam Foulkes has quit Coral. He left earlier this month having tendered his resignation in December, and is now seeing out a period of gardening leave. News of Foulkes’ departure comes just five months after he had been promoted to the head of trading role, which saw him relocate from Coral’s Stratford headquarters to …

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