Tag Archives: Sam Cooke

Mirio Mella – Pinnacle – eSports Interview: Covering New Ground

Following SBC’s recent look at the growth of eSports, and its 2015 official introduction to the UK, we caught up with Pinnacle Customer Engagement Manager  Mirio Mella to discuss the origins of a new burgeoning betting market. Established in 1998, with its headquarters in Curacao, the online gaming site Pinnacle Sports is an early market leader in terms of providing eSports …

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Sam Cooke – eSports report – Enter the Arena

Despite its huge following in the US and parts of Asia, eSports is still finding its feet in much of Europe, and is largely unknown in the UK. This is all set to change however, with many anticipating the sport to explode on these shores in the near future. The first dedicated eSports arena was opened in London in March, …

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Sam Cooke – A Positive Factor – The TV rights deal and what it means for football

Amidst all the negative attention since the announcement of the new £5.1bn Premier League TV rights deal, we analyse how, despite extensive criticism, it could prove to be a positive occurrence for the beautiful game in the UK. The most immediate potentially positive consequences were discussed in an article featured earlier this month; that of clubs lowering ticket prices for …

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Sam Cooke – Indian Super League Review – Onwards & Upwards

The inaugural Hero Indian Super League (ISL) completed its first season on December 20th. Its debut campaign was the subject of much hype, millions of pounds of investment and a host of famous names associated with it, both on and off the pitch. SBC has covered the ISL in detail, including the build up, the seeming potential, the excitement and …

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Sam Cooke – TV Sports Betting Ads – The SBC Pick

Everybody has a personal favourite TV advert (most likely by Honda, right?). Or there’s that Puma Valentines Day one. The vast majority though are, let’s face it, both shockingly bad, and instantly forgettable. Gambling adverts are common, and increasingly so with a reported 1444% rise since the deregulation of the sector in tv advertising in Britain in 2005. Previously, it …

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Sam Cooke – A helping hand part 2 – tipping sites worth a visit

At SBC we like to ensure you’re provided with a full analysis on any given subject. We aim to leave no stone (or betting tipping site) unturned. As such, below is the second part of the feature tipping sites worth a visit. If the first six were just enough to whet your appetite, these should fill you up. BettingExpert www.bettingexpert.com …

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Sam Cooke – A New Deal: The £4bn Premier League

In six months time the greatest, and most lucrative, TV rights battle will begin as various parties vie for the right to broadcast matches from the golden goose that is the Premier League. The current deal runs until the 2015-16 season, and when the auctions begin early next year firms will bid for various packages featuring three year contracts. These …

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Indian Super League Football – Business Potential

Starting Potential The Indian national side is currently ranked 150th in the world.  It is a nation which has produced precious few players that are known outside of their home country. Indeed Chopra was the first player of Indian origin to play in the Premiership, and the current national squad all play for Indian club sides A wise old owl …

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Indian Super League Football – The First Steps

Growing up, I’d hazard a guess that Michael Chopra never thought he’d be one day be telling the press of his wishes to follow in the footsteps of Sachin Tendulkar. The former England U-21 striker recently signed for the Kerala Blasters, and will participate in the inaugural Indian Super League (ISL) which commences in October. Discussing his move he stated: …

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SBC Report – Sam Cooke – World Cup 2014 – Twitter’s Leading Role

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

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