Tag Archives: Sam Cooke

Sam Bird – Virgin Racing Formula E – High Ambitions

SBC News Sam Bird - Virgin Racing Formula E - High Ambitions

Formula E is currently in its debut season. Amidst around the world racing circuits, celebrity endorsements and involvement in the form of Leonardo DiCaprio and considerable investment from well known corporations, Formula E appears to thriving in the competitive world of motor sports. SBC’s Sam Cooke spoke to Virgin Racing’s Sam Bird about the sport, Richard Branson’s Virgin Racing, and …

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Mirio Mella – Pinnacle – eSports Interview: Covering New Ground

SBC News Mirio Mella - Pinnacle - eSports Interview: Covering New Ground

Following SBC’s recent look at the growth of eSports, and its 2015 official introduction to the UK, we caught up with Pinnacle Customer Engagement Manager  Mirio Mella to discuss the origins of a new burgeoning betting market. Established in 1998, with its headquarters in Curacao, the online gaming site Pinnacle Sports is an early market leader in terms of providing eSports …

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Sam Cooke – A Positive Factor – The TV rights deal and what it means for football

SBC News Sam Cooke - A Positive Factor - The TV rights deal and what it means for football

Amidst all the negative attention since the announcement of the new £5.1bn Premier League TV rights deal, we analyse how, despite extensive criticism, it could prove to be a positive occurrence for the beautiful game in the UK. The most immediate potentially positive consequences were discussed in an article featured earlier this month; that of clubs lowering ticket prices for …

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Sam Cooke – TV Sports Betting Ads – The SBC Pick

SBC News Sam Cooke - TV Sports Betting Ads - The SBC Pick

Everybody has a personal favourite TV advert (most likely by Honda, right?). Or there’s that Puma Valentines Day one. The vast majority though are, let’s face it, both shockingly bad, and instantly forgettable. Gambling adverts are common, and increasingly so with a reported 1444% rise since the deregulation of the sector in tv advertising in Britain in 2005. Previously, it …

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