SBC News Voice of the Sports Betting Industry
Betfair Australia is targeting savvy customers with the launch of its new marketing campaign ‘The Game Within The Game’. The advertising campaign has been developed by Saatchi & Saatchi Melbourne, who stated that they wanted to move Betfair away from generic themes and messaging which have inundated Australian sports betting marketing. Leading the campaign’s creative context, Mark Cochrane, MD of …
Read More »Betfair Australia moves away from generic themes with The Game Within The Game’ campaign
