Playtech BGT Sports (PBS) has a announced a record breaking World Cup, with its self service betting terminals (SSBTs) continuing to drive growth and increase revenues across the retail space. Introducing a variety of new products and features, including enhanced goals scorer options and cash-out tool and a more streamlined in-play user experience, a greater share of overall in-shop turnover …
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Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia. The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …
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As both the World Cup and the transfer window simultaneously reach fever pitch, there’s been a plethora of business news from the world of football. This edition looks at the potential transfer of football’s biggest star and the astonishing viewing figures that are being drawn by the World Cup. Ronaldo’s remarkable move In a transfer that would send shockwaves throughout …
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Chris Taylor, Head of Football at Metric Gaming, looks at the challenges sportsbook traders face during major tournaments, such as the World Cup. The World Cup has delivered a run of surprise results to date; Argentina, Spain, Portugal and reigning champions Germany have all been eliminated. And perhaps the biggest shock of all – England beat Colombia in a 4-3 …
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The business end of the World Cup is well and truly underway, with one slip in the knockout rounds holding the possibility between crucial progression and a disappointing flight home. As everyone’s gaze focuses straight ahead however, Oddschecker have been busy looking back at the last fortnight of football, which saw an exciting group stage of 48 games have 122 …
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In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we hear from Motti Colman, Director of New Business at Optimove, who addresses a belief that Paul Gascoigne was going to …
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Paddy Power is revelling in its World Cup 2018 charitable campaign ‘Rainbow Russians’, having racked up £80,000 in donations for LGBT and equality/inclusivity causes. In partnership with Attitude Magazine’s ‘Foundation’, Paddy Power launched Rainbow Russians’ at the start of Russia 2018, detailing that the bookmaker would challenge LGBT+ prejudices and homophobia in football. The charitable campaign sees Paddy Power ‘Put-in’ …
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Global online gambling firm Betway is predicting that as much as £500m is set to wagered across Britain in a betting bonanza of a week. Two England games in the space of six days at football’s biggest showpiece, the World Cup currently ongoing in Russia, bookends five days of betting at Royal Ascot, which could see UK punters wagering half …
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In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. This afternoon’s World Cup memories come courtesy of Square in the Air Director Robin Hutchison, who talks of a German invasion of …
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The much anticipated Russian World Cup kicks off imminently, opening the floodgates to a plethora of group stage football. The Luzhniki Stadium in Moscow will host what’s sure to be a spectacular opening ceremony, raising the curtain to a feast of football, as 32 nations battle for a place in the coveted knockout stages of football’s showpiece event. The tournament kicks off …
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