Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …
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Betfred extends England rugby league commitment as principal partner
Betfred is set to become the principal partner of the England Men’s, Women’s and Wheelchair rugby teams in a two-year deal including this year’s Rugby League World Cup. Betfred Chairman and Founder, Fred Done, described the new partnership with all three teams as a ‘perfect fit’, with the gambling firm having had a ‘successful relationship’ with Rugby League at all …
Read More »Betfred secures two-year extension to Super League sponsorship
Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super League fixtures. Additionally, the renewal …
Read More »Betfred strengthens US marketing with Broncos linkup
Betfred has moved to enhance the sports marketing and branding activities of its US subsidiary, Betfred Sports, via a deal with the NFL’s Denver Broncos. A marketing activation of the deal will see Betfred open a tent at the South Lawn outside the Empower Field at the Broncos’ Mile High stadium for every home game throughout the duration of the …
Read More »Betfred secures two-year Challenge Cup sponsorship extension
Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham Hotspur Stadium in May 2022 …
Read More »PGR asserts betting industry profits ‘will exceed financial costs’ of reforms
Peers for Gambling Reform (PGR) has published the findings of its latest report, arguing that an overhaul of UK gambling laws would likely have positive societal outcomes on employment, tax revenue and employee earnings. NERA was commissioned to undertake an ‘economic assessment’ of recommended industry reforms that have been suggested as part of the government’s generational review of the 2005 …
Read More »National Lottery strengthens commitment to community rugby league
The National Lottery has strengthened its commitment to community rugby league after announcing a partnership with the upcoming Rugby League World Cup 2021 (RLWC2021), aimed at delivering positive social impact. As an official partner of both the RLWC2021 and its CreatedBy Capital Grants Programme, the National Lottery will contribute a substantial amount of investment to both the tournament and the …
Read More »British sports bodies ‘see the benefits’ of vaccine passports
The BBC has reported that a group of elite-level British sporting bodies have backed the use of vaccine passports as a possible measure for supporting the return of spectators to stadiums. In a letter addressed to the leaders of the major political parties, the FA, Premier League, English Football League (EFL), England and Wales Cricket Board (ECB), the Rugby Football …
Read More »RFL hands three-month suspension to Ryan Atkins
The Rugby Football League (RFL) has issued a three-month suspension to Ryan Atkins after the player admitted to betting on a game involving his former club, Wakefield Trinity. Atkins was not registered with a club when he wagered on the outcome of Wakefield’s Super League fixture with Wigan Warriors in September. However, the RFL noted that the ‘fact that he …
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