The British Horseracing Authority (BHA) has responded to an RTE Investigates programme broadcast this week which exposed animal abuse. ‘Horses: Making A Killing’ featured distressing footage from hidden cameras at Ireland’s only licensed equine abattoir in Straffan, County Kildare, exposing routine animal welfare abuse at the facility used by Shannonside Foods Ltd. “We share in the shock and dismay regarding …
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Paddy Power ends RTÉ broadcast partnership
Paddy Power has mutually ended its sponsorship of televised football matches with Irish terrestrial TV broadcaster RTÉ. The decision comes ahead of a new voluntary code of conduct that will be observed from 1 January by members of the Irish Bookmakers Association (IBA). The code’s headline measure will impose a ‘whistle-to-whistle ban on sports betting advertising during sports broadcasts, mirroring …
Read More »Irish government calls for increase to greyhound welfare funds
The Irish Cabinet has called for the greyhound industry to boost its welfare spending after the sector was rocked by recent controversies alluding to animal cruelty. During the weekly cabinet meeting, the Government outlined new plans to ensure that the sector increases its spending on welfare initiatives and traceability, with suggestions made that the sector should be spending at least …
Read More »Betway strengthens racecourse presence with Cork sponsorship
Betway has bolstered its position in the Irish racing market after penning a new deal which would see them named as the new sponsor for Cork Racecourse’s Grade 3 Chase on Easter Sunday. The valuable £40,000 prize will be run as the Betway Chase this weekend, set to be broadcast across RTÉ in addition to live coverage on Racing TV. …
Read More »All change in Irish racing
Dismay and despair has greeted news, revealed by The Racing Post, that coverage of Irish racing is set to leave At The Races (ATR) for Racing UK at the start of 2019. Stakeholders throughout the sport have reacted with concern following the revelation, with a huge uncertainty over the profile of the sport one major issue cited. At The Races, …
Read More »Betfair seeks creative switch following departure of CMO Johnny Devitt
FTSE bookmaker Paddy Power Betfair (PPB) is set to review the creative advertising strategy and set-up of its Betfair brand, following the departure of Johnny Devitt as Chief Marketing Officer. UK advertising news source CampaignLive has reported that Betfair marketing will no longer be serviced by London agency Lucky Generals as its lead creative account. In recent months, PPB has …
Read More »Paddy Power hires media executive Michelle Spillane as UK & IRE Marketing lead
Irish bookmaker Paddy Power has confirmed the appointment of Michelle Spillane as its new Marketing & Brand Director for the UK & Ireland. The appointment sees Spillane takeover the majority of executive duties and projects, from former Paddy Power Marketing Director Mark Singleton, who this month joined digital photo printing firm Photobox. Spillane joins Paddy Power from Irish national TV …
Read More »Boylesports extends sponsorship of RTÉ Sport’s racing coverage
Irish independent bookmaker Boylesports has confirmed that it will extend its sponsorship of RTÉ Sport’s horse racing coverage for a further year. As part of its sports content, Irish national broadcaster RTÉ has at present 24 days of racing coverage including popular races the Irish Grand National, Irish Champion Stakes and The Irish derby, as well as festival coverage of …
Read More »Paddy Power cuts 300 Irish jobs
Irish news sources have reported that Paddy Power is set to cut up to 300 jobs from its Dublin operations in-line with its post Betfair merger strategy. The betting operator informed its Dublin staff yesterday. It is reported that the job cuts will likely be in overlapping business areas such as marketing, technology development and trading. Paddy Power Betfair (PPB) …
Read More »Betfair has vision for Google Glass
In an industry first, UK betting brand Betfair has announced they will become the first betting company to use Google Glass headsets during their TV betting slots. It is the first move by the betting company in a wider business plan to utilise Glass to improve consumers’ betting experience. Starting this Saturday 5 July from Leicester with the 2.30pm slot …
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