Tag Archives: RotoGrinders Network

Better Collective appoints Adam Rosenberg to coordinate US marketing strategy

Adam Rosenberg has been appointed as Better Collective’s Head of Marketing & Communications for its US operations, as of 14 February 2022. In his new position, Rosenberg will coordinate the sports betting media group’s PR and marketing team with a US focus, tasked with the objective of driving and coordinating its branding efforts towards the burgeoning stateside betting and gaming …

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Better Collective moves to strengthen US position via RotoGrinders acquisition

Better Collective has taken the decision to acquire the remaining 40% shares in RotoGrinders Network for a purchase price of €33 million, in a bid to strengthen its position in the US sports betting market.  To complete the transaction, the Copenhagen-based firm will pay €22 million in cash and the remainder in either shares or cash, with both components transferred …

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Better Collective sanctions 4m share sale to fund M&A options

Issuing a corporate filing, the governance of Stockholm-listed Better Collective AS has confirmed its intention to sanction a direct issue of 4 million shares (9% of corporate equity) to secure funds for further M&A activity. Authorisation of the intended share sale was granted by Better Collective investors at the firm’s AGM on 25 April 2019, with the transaction made available …

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Better Collective advances US profile following strong H1 2019

Stockholm-listed affiliate marketing publisher Better Collective AB has declared that its boost in exposure across the US market has put the company in ‘pole position for market leadership’ as explained in its Q2 interim report.  Publishing its Q2 2019 trading update (period ending 31 June 2019), Better Collective has reported a 64% increase in revenues up to €15.8m (£14.7m) which …

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Jesper Søgaard: Stage 1 – Establishing Better Collective’s US profile

Last May, Stockholm-listed Better Collective A/S moved to significantly advance its US profile by acquiring US legacy betting publisher the RotoGrinders network for $21 million. Branded as a transformative deal for Better Collective’s organisation and growth strategy, Chief Executive & Co-Founder Jesper Søgaard details to SBC why his firm is ready to gamble on the US betting market’s undefined agenda …

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