February 16, 2021
Groupe FDJ’s sports betting unit Parions Sport has launched its new advertising campaign – ‘Le pari est plus fort quand on le vit ensemble’ (‘The bet is stronger when we live it together’). The campaign, developed by Paris creative agency RosaParks, sees Parions Sport replace its existing ‘Nous sommes les Parieurs’ campaign, run by the bookmaker run since 2019. During 2020, …
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