Tag Archives: Ricardo Domingues

APAJO takes on Portuguese influencers illegal gambling content

SBC News APAJO takes on Portuguese influencers illegal gambling content

APAJO, Portugal’s Online Gambling Trade Association, has filed ‘criminal complaints’ against social media influencers promoting unlicensed gambling websites. The trade association has urged Portuguese authorities to intervene in the marketing of illegal online gambling, which targets national consumers and undermines the regulated market’s offering. Complaints target the social media channels of Portuguese influencers GODMOTA, Bruno Savate, Numeiro, and Cláudia Nayara. …

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Betclic scores title sponsorship of Liga Portgual

betclic, FL Entertainment

Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …

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Betclic launches first interactive show keeping Portugal busy

SBC News Betclic launches first interactive show keeping Portugal busy

Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …

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Betclic spoofs Portugal’s stale Christmas advertising

SBC News Betclic spoofs Portugal's stale Christmas advertising

French online betting group Betclic has launched its new Portuguese market multi-media marketing campaign to promote its Christmas offerings whilst parodying Portugal’s stale holiday advertising period. Competing for airtime and attention against Portugal’s biggest retail brands, Betclic launches its ‘Jinglebet’ campaign produced by Lisbon creative marketing agency Coming Soon. Seeking to expand its profile and coverage within Portugal, this summer …

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