Ricardo Domingues Archives

Betclic scores title sponsorship of Liga Portgual

July 12, 2023

Betclic has announced its biggest marketing commitment to the Portuguese market, becoming the ‘official title sponsor’ of Liga Portugal. Commencing this season and continuing through to 2027, Portugal’s top-flight football league will be named Liga Portugal Betclic. It will be featured across all branding rights, including IP, digital communications, marketing, and content generation opportunities. The partnership, brokered by the international …

Betclic launches first interactive show keeping Portugal busy

April 23, 2020

Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …

Betclic spoofs Portugal’s stale Christmas advertising

December 18, 2019

French online betting group Betclic has launched its new Portuguese market multi-media marketing campaign to promote its Christmas offerings whilst parodying Portugal’s stale holiday advertising period. Competing for airtime and attention against Portugal’s biggest retail brands, Betclic launches its ‘Jinglebet’ campaign produced by Lisbon creative marketing agency Coming Soon. Seeking to expand its profile and coverage within Portugal, this summer …

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Tag Archives: Ricardo Domingues

Betclic scores title sponsorship of Liga Portgual

Betclic launches first interactive show keeping Portugal busy

Betclic spoofs Portugal’s stale Christmas advertising

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