SBTech has announced the latest stage of its expansion strategies within the US, after signing a “landmark” partnership with US casino giant Golden Nugget Casinos. Confirmed as the omni-channel sports betting supplier to Golden Nugget, the deal covers its operations in Biloxi, Mississippi and Atlantic City, New Jersey, where it is “the No.1 online casino operator by market share”. Regarding …
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SBTech eyes added personalisation alongside Fresh8
SBTech has announced its latest technology partnership, teaming up with Fresh8, who is to integrate its marketing solutions to fully maximise the sports betting solutions provider’s messaging service. It is hoped that through the integration of the Fresh8 marketing technology, optimal advertising will be delivered to both bookmakers and users. Fresh8, the advertising automation platform provider to the sports betting …
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