Tag Archives: Rebekah Jackson

Novibet unites with GBG to boost seamless player journey

Novibet has strengthened its digital identity capabilities through a new partnership with GBG.  The collaboration will seek to optimise the brand’s overall customer onboarding experience, for the UK market – as Novibet deploys GBG’s ID3Glbal technology to onboard players. Nikos Katsaros, Legal & Compliance Director, Novibet commented on the link: “We chose GBG based on their proven experience – successfully …

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Utilising ID verification as a means to increase player loyalty 

Identity verification is one of the more complex aspects of the customer onboarding journey with as many as 71% of online gambling operators noting that ID verification has become more complex over the previous three years.  Meanwhile, just 22% of consumers believe that operators are actually conducting identity verification, as concerns reflect that this is an area of the customer’s …

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